Addressing

Gender Barriers to

Entrepreneurship

and Leadership

Among Girls and Young
Women in South-East Asia
Across Asia-Pacific, entrenched gender inequalities continue to constrain women’s contribution to their communities and societies through entrepreneurship. The structural barriers and discriminatory gender norms that women face from a young age are deeply interconnected and compounding — layering onto one another to damaging effect — leading to gaps in skills and competencies required to thrive in the 21st century.
 
Taking a Human Centered Design approach, this research strengthens the evidence-base to support the advancement of gender equality and tackle gender-related barriers that adolescent girls and young women face.

Research Location

Indonesia
Lao PDR
Thailand
Indonesia
Lao PDR
Thailand

The Research Approach

Understanding gender inequality requires shifting from analysing individual drivers in isolation; to seeing how they interact with one another and shape overall dynamics. This research takes an ecosystem approach to understand how girls’ and young women’s capacity and agency for entrepreneurship are shaped by their household, community and wider ecosystem as they move from adolescence into early adulthood.
Individual Ecosystem
How do individual attributes like demographics, motivation, and psychological factors shape a young woman’s aspirations, including her aspirations for pursuing entrepreneurship and leadership roles? How do these individual factors evolve over time based on her interactions with her wider ecosystem?
Social Ecosystem
How do socio-cultural norms, the expectations of family and community, gender socialisation, biases, and stereotyping influence young women’s aspirations, choices, opportunities and agency? How does this shift from ages 10-24?
Education Ecosystem
How does the education and skills development ecosystem shape the motivation, capabilities, and opportunities of girls and young women to pursue entrepreneurship or to develop entrepreneurial acumen that can be applied in other pursuits?
Employment and Entrepreneurship Ecosystem
How do the market and access to resources and support services enable or hinder young women’s capacity and agency for entrepreneurship relative to young men?
Policy and Legal Ecosystem
How does the gender-responsiveness of policies, laws and regulations impact young women’s capacity to pursue entrepreneurship and leadership and advance or constrain their broader empowerment?

Stories from the field

Inspired by stories from the field research, personas that highlight young women’s journeys are presented here. These are based on experiences and lived realities of young women across age, geographies, and diverse socio-economic and cultural contexts. 

These fictional personas are accompanied with a Journey Map. This map presents key factors that enable or hinder the development of a young girl’s capacity for entrepreneurship in her ecosystem from adolescence to early adulthood — illustrating that these barriers do not suddenly present themselves later in life.
Jira’s Story
22 years old, studying in Chiang Mai city, Thailand
Jira’s Story
22 years old, studying in Chiang Mai city, Thailand

Jira is currently in her third year of medical school. She isinspired by her professors, and hopes to learn from theirexperiences and recommendations. Over the next summer, shealso wants to intern at the infirmary on campus. She wants tostudy further and choose pediatrics as her major next year.

However, Jira realises that her college facilities aren’t the best— she cannot access publications and the library is not up-todate. She compares her learning opportunities to her friend whowas selected to a prestigious university in Bangkok, and wishesshe had access to the same opportunities.

Her relationship with her family is strong but as she is lookingto pursue a career that is not very common in her community,she realises that she needs to tread carefully, as a badrelationship with her parents could impact her aspirations.

She still wonders about whether she is pursuing the rightcareer, and often has second thoughts — what if I want tostart my own family? What if I need to take care of my family?She realises that good job opportunities are at a distance,and is worried that commuting alone could be expensive anddangerous. She wishes there were more female role modelsfrom her community working in science, but also recognisesthat she could be a role model for other women.

Supattra’s Story
16 years old, living in Ban Mae Luang, Chiang Mai, Thailand
Supattra’s Story
16 years old, living in Ban Mae Luang, Chiang Mai, Thailand

Supattra lives with her parents and a younger sister. Her schooling ended after Mathayom 3(9th grade) as her parents could not afford to pay for her education. As they are migrants fromMyanmar, her family does not have Thai citizenship.

Supattra does most of the housework at home — laundry, sweeping, mopping the floors — butshe doesn’t see this as a gendered burden, rather her responsibility. She wants to be able to earnenough money to support her family, and is always looking for ways to earn income. She is proudthat she does not borrow money from her parents, and this makes her feel like less of a burden.

Supattra feels restricted by the lack of opportunities in her village compared to the cities. However,because her family does not have citizenship, it is difficult for them to travel outside of the province.As a result, she has never really considered moving away from home to study or work.

She aspires to one day own the most famous bakery of her village — catering to those from nearbyvillages and towns, and tourists. Currently she and her friend get together on the weekend tobake cakes and prepare candies to sell in their neighbourhood and earn pocket money. Her foodis praised by her friends and neighbours, which has given her more confidence. Her teacher hasadvised her on how she must apply her talent to set up a business near the community centre.

Supattra wishes that there were more women in business around her from whom she can seekadvice and share her ideas. She attends a weekly English language course hosted in the communitycentre in a nearby village organised by an NGO. She hopes that learning English will help her getmore customers. At the same time, she knows that being stateless, her options are more limitedthan most and that she will have to work with the opportunities available to her.

Nurhayati’s Story
23 years old, living in rural Soreang in Kabupaten Bandung, Indonesia
Nurhayati’s Story
23 years old, living in rural Soreang in Kabupaten Bandung, Indonesia

Nurhayati is 23 years old and lives in Soreang in Kabupaten Bandung with her husband and five year old daughter.After graduating from SMP (junior high school), she had to leave education because her father’s earnings as a daylabourer were low, and the family could not continue to support her. After leaving school she tried to start a businessselling cosmetics, but she couldn’t get it off the ground due to a lack of customers. When she turned 19, two yearsafter getting married, she tried a job working for a business in a market outside of her village. However, the travel andlong hours meant it was hard for her to take care of her one year old daughter and her responsibilities at home.

Eventually, she started running a business out of the home, cooking and selling snacks. Support from her husband waskey to this: “My husband tasted my mother’s cooking, the snails, and said to me, this is a good business opportunity,not many people sell this kind of delicacy, that I should try to market it, and it turned out people liked it”. Setting up thebusiness from home meant she was able to earn income while running the household. Her husband supports her bydelivering to customers, especially now that he has lost work as a construction worker during the pandemic.

Nurhayati feels that setting up a business based on what you are good at is the most viable option to support thefamily. “It’s always family first”, she says. She is able to spend time with her daughter and still feeds her from herown hand. Her mother helps her manage the housework and cook for the business. Even though she contributes tofamily income, she believes men are the primary breadwinners. She and her friends agree that as long as you can keepup with your responsibilities as a wife and a mother, it is okay to work. They think that if your husband earns enoughmoney, it’s an option whether you go to work or not, but if he’s not earning much then you need to step up to help.

Nurhayati’s business is doing well and she uses Facebook and Whatsapp to sell her products. She thinks she has thepotential to grow but she doesn’t know how to access the funds to expand, particularly right now during the pandemic.She also feels discouraged by neighbours who talk about her behind her back. She hopes to increase revenue so theycan afford to have another child.

Noy’s Story
14 years old, living in Had village in rural Vapi, Salavan Province, Lao PDR
Noy’s Story
14 years old, living in Had village in rural Vapi, Salavan Province, Lao PDR

Noy enjoys reading fairy tales and singing. She sees her parentsstruggling to work and make ends meet. This inspires her tohelp on the family cassava farm and at home. Despite her driveto help her family, Noy does feel burdened, and this work, alongwith her school work, seeps into early mornings, late evenings,and weekends. She realises the boys around her don’t havethe same responsibilities, and they have more time to play andlearn new things.

Noy feels ‘strong’ when her parents trust her, and recognise herhelp and support. She is interested in tailoring since she sawwomen in her community running successful tailoring shopsafter having taken a course in the city. She has been speaking toher teacher, who she considers to be her mentor, for advice. Herparents, especially her mother, support her interests, but arestill wary of investing in a course, as funds are low.

Noy is inspired by women leaders in the community, and shehopes to one day play this role. In the meantime, she wantsto know how to transition from school to making money, andhow to start and run a business. She hopes that she will getthe support she needs from her teacher and tailors in thecommunity.

Vilayvanh’s Story
21 years old, living in Tahouak village, urban Ta’ Oi, Salavan Province, Lao PDR
Vilayvanh’s Story
21 years old, living in Tahouak village, urban Ta’ Oi, Salavan Province, Lao PDR

Vilayvanh enjoys nature and planting in her garden. She works for her familybusiness, making and selling food at a stall right outside their home. She aspires tomove away in search of jobs, but this is difficult as her family expects her to be (andhelp) at home, and they do not trust her to live independently. There are very limitedeconomic opportunities for women in her town — like working in a restaurant, shopor a hotel.

Working in the family business takes up the full day — from sourcing produce,cooking food, to delivering food — and to her it feels like an extension of houseworkitself. She does understand why it is important, and she is motivated to support herfamily. She believes that mental strength can help fight external barriers.

She is very aware of differences in gender roles and expectations in her community,and the fact that men (including her male siblings) have less burden and more freetime, which helps them to earn more money. She believes that this is also why shedoes not have many friends. She feels like her opportunities to travel outside townhave not increased as she has grown older.

Vilayvanh left school after completing Lower Secondary School (Year 3 of highschool). As other people in her community had received degrees and then wereunemployed, her parents felt that higher education was not a good investment.She agrees, and thinks that selling is the only way to have a livelihood in her town.Vilayvanh wishes she had the trust from her family and support to move away insearch of economic opportunities. She also wants low-cost options to develop skillswhich could help her to grow her business.

Dian’s Story
18 years old, living in urban Oesapa, KotaKupang, Nusa Tenggara Timur, Indonesia
Dian’s Story
18 years old, living in urban Oesapa, KotaKupang, Nusa Tenggara Timur, Indonesia

Dian is at university studying government administration, and she wants to work in a nationalbank like Bank Nasional Indonesia or Bank Rakyat Indonesia. Her father runs a car rentalbusiness but her brother is the one who will take it over

Dian’s parents encouraged her to go to university to increase her chances of finding a job. Due tolack of information at school she ended up picking the wrong major, as she thought the financeand government administration programmes were the same. She is keen to learn English, butshe doesn’t have the money to take a course so she is watching videos online. She is worriedabout not having enough money to finish university and hopes she will get a governmentscholarship, but she’s not sure she will have the motivation to study hard enough. She wishesthat the information at university was more relevant for preparing for a career.

She and her brother have similar amounts of homework but as a girl she also has to cook forthe family. She gets bored with chores and waits until night to play on her cell phone, watch TV,and listen to K-Pop. Her parents don’t like it when she hangs out with friends who they thinkare bad mannered. She has a boyfriend but doesn’t want to get married yet. One of her formerclassmates is a young mother and she had to drop out of school.

She wants to be like the women who work in the city as a Pegawai Negeri Sipil (civil servant) orin multinational companies, who get a salary and wear nice clothes and makeup. She hopes thather boyfriend will allow her to work in the future when they are married. In addition to working,she believes that women need to know how to cook and take care of children. She is worriedabout the COVID-19 situation as she sees lots of people losing their jobs.

Note: These images are for representative purposes only. The fictionalised stories are not those of the young girls in the images.

Learnings from the Research

This section presents the key learnings from the mixed methods research conducted across the three countries — through a combination of primary research, literature review, and survey findings. Learnings relate to the different ecosystem ‘levels’ in which girls and young women exist, and the connections between them
Individual Ecosystem
Social Ecosystem
Education Ecosystem
Employment and Entrepreneurship Ecosystem
Policy and Legal Ecosystem
Relative to young men, young women suffer from significantly lower self-confidence and higher fear of failure. Girls and young women assign responsibility for their success or failure to their own perseverance; and underestimate the role of external factors beyond their control.
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Fear of negative judgement by family, peers and community is at the heart of why girls and young women seek to avoid failure
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Girls and young women across all ages assign full responsibility for their success to their own motivation and perseverance; and underestimate the role of factors outside of their control
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Girls at a younger age feel most confident when in spaces of education engaging with their teachers, or when appreciated by their family and peers
1
Relative to young men, young women suffer from significantly lower self-confidence and higher fear of failure. Girls and young women assign responsibility for their success or failure to their own perseverance; and underestimate the role of external factors beyond their control.
Girls and young women feel that their individual needs and choices must come second to family duties. From a young age, girls report being expected to balance their education and employment aspirations with an unequal share of domestic work.
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Girls and young women report that their family duties and responsibilities must come before their own needs and aspirations.
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Young women and girls need validation or permission for their professional choices
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Young women bear a disproportionate share of domestic work — reducing the time they can spend on learning and on recreation
2
Girls and young women feel that their individual needs and choices must come second to family duties. From a young age, girls report being expected to balance their education and employment aspirations with an unequal share of domestic work.
Young women feel that their career possibilities, including for entrepreneurship, are limited by societal pressures on appropriate roles for women. They seek to expand their understanding of viable opportunities.
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The research validates how the aspirations of young women and girls are strongly tied to their socio-cultural contexts and the models they see represented around them.
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Despite some shifts in gender norms, perceptions of segregated female versus male professions persist. Women face negative stigma when they are viewed as too ‘ambitious’ in their professional aspirations
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Community experiences help girls and young women envision future possibilities. Across all ages, women call for visible and accessible female role models.
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In Indonesia and Thailand in particular, the internet and social media provide young women with access to perceived role models beyond their communities
3
Young women feel that their career possibilities, including for entrepreneurship, are limited by societal pressures on appropriate roles for women. They seek to expand their understanding of viable opportunities.
While education is perceived to be critical in job market signaling by young women, it is viewed as inadequate in developing entrepreneurial skills and equipping them for work. Skills development options are particularly restricted for young women who cannot afford to access or travel to these programs. These limitations are further compounded for girls who are married early or face the stigma of teenage pregnancy.
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For young women more than for young men, formal qualifications are seen as a necessary signalling device for professional advancement.
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Especially in remote areas, adolescent girls and young women view teachers as the principal source of professional guidance.
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Family financial constraints are the first barrier to young women pursuing higher education or skill building opportunities. Those from low income groups are restricted in their access to learning opportunities and seek alternative avenues to advance their education.
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Young women from poor families are more likely to drop out of school due to the need to enter the labour market early, child marriage, or teenage pregnancy, among other factors.
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Young women, more than boys, believe that they are inhibited in their interpersonal, communication, and financial management skills that are critical to building entrepreneurial acumen. They attribute this to inadequacies in teaching methods and learning opportunities available to them.
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Young people are aware of the benefits of having a variety of skills that prepare them for the world of work, or for developing their own business, and seek experience-based learning opportunities to build their transferable skills. However, many are not able to access these.
4
While education is perceived to be critical in job market signaling by young women, it is viewed as inadequate in developing entrepreneurial skills and equipping them for work. Skills development options are particularly restricted for young women who cannot afford to access or travel to these programs. These limitations are further compounded for girls who are married early or face the stigma of teenage pregnancy.
Young women, especially those in rural areas, are driven to entrepreneurship not only because of a lack of local formal employment opportunities; but also due to the flexibility that entrepreneurship affords for balancing income generation with care responsibilities.
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The research highlights high entrepreneurial intentions among young women and girls across all age groups across the three countries. Within this, there is significant variation in the nature of these aspirations, for example between urban and rural settings and between opportunity versus necessity-driven entrepreneurs.
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Entrepreneurship allows young women to manage their time and exercise agency in decision-making and control of assets
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Gender discrimination and bias in formal employment settings contribute to women opting for informal employment options
5
Young women, especially those in rural areas, are driven to entrepreneurship not only because of a lack of local formal employment opportunities; but also due to the flexibility that entrepreneurship affords for balancing income generation with care responsibilities.
Inadequate access to affordable finance, business networks, and information — underpinned by discriminatory gender norms — are the most significant barriers that young women face to starting and growing businesses.
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For aspiring female entrepreneurs, limited access to capital is a key obstacle to pursuing entrepreneurial ambitions. Long-run institutional structures and gender norms shape both demand and supply factors affecting access to capital.
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Access to business networks and mentors are perceived as the most crucial enablers for young women who aspire to be entrepreneurs
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Where enterprise support services do exist, insufficient information and gender-blind design restrict access and relevance for women.
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Once women are engaged in entrepreneurship, social media is a channel to meet their business and capacity building needs
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Young women and girls report that mobility constraints related to unsafe public transport, social stigma, and lack of ownership/control of vehicles, limit not only their education and employment opportunities, but also their opportunities to access markets and grow their enterprises.
6
Inadequate access to affordable finance, business networks, and information — underpinned by discriminatory gender norms — are the most significant barriers that young women face to starting and growing businesses.
The lack of female leadership in decision-making positions and the existence of gender-blind policies and laws limit the potential for advancing gender equality and women’s empowerment.
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Women are poorly represented in political and economic leadership across South-East Asia
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Gender-blind laws act as barriers to young women’s fair and equal access to opportunities in the region
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Where gender equality laws do exist, they are not necessarily enforced, or people are not aware of them.
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The lack of female leadership in decision-making positions and the existence of gender-blind policies and laws limit the potential for advancing gender equality and women’s empowerment.

Opportunity Areas for Action

Grounded in the principles of systemic change and gender transformation, these recommendations are presented as strategic entry points to unlock the full inclusion of young women in opportunities offered by entrepreneurship and leadership. Derived from the research, these recommendations are focused on the means to empower young women with the resources, capacities, and institutional changes to exercise agency in their journey from adolescence to adulthood.
EXAMPLES IN PRACTICE
Generation Girl
In Indonesia, Generation Girl is a non-profit organization aimed at introducing young girls across all backgrounds to the STEM (Science, Technology, Engineering, and Math) fields through fun, educational Holiday Clubs with a goal to shape future female leaders and empower women to make their mark in male-dominated fields. 

For more information, please visit: https://www.generationgirl.org/
Women Allies for Social Change
In Thailand, the International Women’s Partnership for Peace and Justice offers a course called “Women Allies for Social Change” which is intended to build a supportive community of Thai women for gender-transformative social change. It develops their critical consciousness to drive gender transformative collective action by teaching them feminist concepts and presenting them with Buddhist feminist analysis of structural violence, power, privilege and social action. 

For more information, please visit: http://womenforpeaceandjustice.org/courses
Support Young Women to Build Self-Confidence and Exercise Agency
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Creating Opportunities for Exploration and Expressing Voices
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Bringing Possibilities Closer to Home
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Supporting Gender-Transformative Collective Action
EXAMPLES IN PRACTICE
Champions of Change Coalition
The Male Champions of Change is a coalition of Australian CEOs, Non- Executive Directors and community leaders who actively work towards tackling inequality by encouraging men to step up besides women on issues of gender equality. 

For more information, please visit: https://championsofchangecoalition.org
Women Make the News
In 2018 UNESCO in Thailand launched an initiative entitled, “Women Make the News”, an online database of female experts including women in STEM which Thai journalists can draw from. This could be replicated in other countries of the region.
Engage Boys, Families, Peers and Community Members as Agents for Gender Transformation
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Converting Parental Pressure into Parental Support
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Leveraging the Role of Boys and Young Men as Gender Champions
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Showcasing the Successes of Women
EXAMPLES IN PRACTICE
Adolescent Kit for Expression
The Adolescent Kit for Expression and Innovation by UNICEF is a package of guidance, tools, activities, and supplies to support adolescents ages 10-18. It aims to offer adolescents the chance to express themselves, experiment, solve real problems, and explore new ideas. 

For more information, please visit: https://www.adolescentkit.org/
Youth Co:Lab Springboard Programme
Youth Co:Lab Springboard Programme is a business incubation platform for young entrepreneurs to turn SDG solutions into innovative businesses. It helps young female entrepreneurs in Asia-Pacific to build their financial and digital literacy by providing action-oriented training courses that help them anticipate and prepare for specific hurdles they might face in their businesses. See the training modules on Springboard’s online Learning Management System. 
For more information, please visit: https://www.youthcolab-learn.org/ 
Reengineer Education Systems as Effective Launchpads for Professional Journeys
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In-school and Out-of-School Opportunities to Develop Transferable Skills and Entrepreneurial Acumen
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Strengthening Career Guidance and Information Channels for Girls and Women
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Helping Young Women to Experience their Aspirations
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Building Financial, Legal and Digital Skills
EXAMPLES IN PRACTICE
Teen Club
In Thailand, the Bureau of Reproductive Health launched a LINE account called “Teen Club” targeting teenagers to provide correct information about reproductive health and birth control. The LINE account allows users to check their right to access contraception services, search for providers, as well as record and keep track of their menstrual cycles. Similar platforms could be launched to give young people low-cost entrepreneurship support services. UNICEF also supports lovecarestation.com a website which gives young people access to information on sexual reproductive health as well as mental health issues.
Peer Support through Public Spaces
Enterprise training or peer support can be provided in public spaces such as community centres and temples. These spaces tend to be freely accessible and frequently located in most rural areas. For example, Bangkok’s largest training centre is in a temple, equipped with space and facilities including electricity, water, tables and chairs. Enterprise training and advice can also increasingly be made available at low cost on social media platforms.
Make Entrepreneurship Support Services Gender-Responsive and Accessible to Young Women
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Creating One-Stop-Shop Solutions for Access to Information on Business Support Services
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Connecting Young Women Entrepreneurs to Mentors and Advisors
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Enhancing Inclusion in Access to Enterprise Support Services, and Linking to Access to Finance
EXAMPLES IN PRACTICE
Helping Women Leverage Technology
In Viet Nam, The Asia Foundation partnered with MasterCard and the Viet Nam Bank for Social Policies (VBSP) in 2017 to help women leverage technology for starting and growing businesses.135 VBSP serves seven million poor and near-poor borrowers, 50% of whom are women. The project involves the development of a banking platform and offers women new options for mobile banking and online transactions including options to buy raw inputs for their production processes.
Women’s Empowerment Principles Awards
The UN Women Women’s Empowerment Principles (WEPs) Awards recognise individuals and businesses that promote a gender-inclusive business culture and the achievement of gender equality in the Asia-Pacific. The 2020 Award winners include companies and individuals that have promoted women leaders, make working conditions fairer, supported equal parenting and caregiving roles, and improve access to finance for women entrepreneurs. 

For more information, please visit: https://asiapacific.unwomen.org/en/news-and-events/stories/2020/12/winners-revealed-of-new-un-award-for-womens-empowerment-in-business 

Enact Corrective Interventions to Redress Women’s Relative Asset and Time Poverty
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Expanding Access to Financial Products and Services and Business Platforms
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Scaling up Gender Lens Investing
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Redistribute Girls’ and Women’s Unpaid Care Burden, in Particular Through Engaging Boys and Men
This research was commissioned by the UNICEF East Asia and the Pacific Regional Office and the UNDP Bangkok Regional Hub under the Youth Co:Lab initiative co-led by UNDP and the Citi Foundation.

To learn more, please visit Youth Co:Lab and UNICEF East Asia and the Pacific.
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